Our Fairytale
Wild Rose & Sparrow is a family-founded womenswear brand co-designed by Ariana and Liana Dancu. Designing prêt-à-porter collections rooted in intricate attention to detail, this brand is a journey shaped by heritage, artistic sensibility, and a reverence for beauty that endures. Inspired by our eastern European heritage and our love for art and travelling, we create heirloom pieces, meticulously crafted and meant to be cherished. Infused with romance and love for the feminine, we design pieces that truly feel like a fairytale you can wear. Based in Montréal we design intentionally and create pieces in small batches.
Our visual world is built on the idea of place as narrative. Campaigns unfold across landscapes chosen not only for their beauty but their ability to transport and transform clothing into emotion: sunlit meadows in Provence, salt-worn shores of Normandie, or the decadent stillness of Roman palazzos. These settings become stages through which each collection takes on a new life and adds chapters to the world of Wild Rose & Sparrow.
At its core, Wild Rose & Sparrow is a practice in storytelling through design.